real world activations
I’ve got a real thing for experiences that blur the line between digital and real life.
destination united.
The brief: Bring Old Trafford to the world.
We created an immersive 360° AR/VR experience inside a custom-built dome, transporting fans in Bangalore straight into the heart of Manchester United’s home ground—complete with the sights, sounds, and game-day energy.
The result? Over 31M video views, 1M+ engagements, and 89M fans reached globally—all with zero media spend.
(Squarespace don’t want to play ball and let me upload a 360 video in all it’s 4k glory. Click here to check out the experience as a flat lay video.