Hugo Boss. Alex Meets
We followed solo sailor (and all-round madman) Alex Thomson as he toured the globe, hanging with sports legends like Lewis Hamilton, Valtteri Bottas, and Henrik Stenson - all decked out in Hugo Boss menswear and Boss Green.
The campaign included three international films, PR, Social and a 360° VR experience, blending high-end production with agility to align with Hugo Boss events, digital content and sponsorships (including Mercedes).
Platforms: OOH, PR, Social, Brand activations, TV.
Asics Lite Show ss20.
Got to help dream up a Commercial for the Asics Lite Show runners. Tip of the hat the Chisel crew for the production.
Tag Heuer
Modular 45 Global Campaign. When Tag Heuer dropped the Modular 45- a smartwatch you can fully customise to suit your mood- they needed a campaign as slick and versatile as the watch itself.
Teaming up with the legends at Wing London, we created two premium films that followed sports stars through a day in their life, while flexing the watch’s key features and staying true to that classic Tag luxury feel. All filmed in half a day!
My role: Lead Creative, Copywriter, Director (on set and in post).